In the realm of PVC flooring, a revolutionary product is making its mark: SPC locking floor. Utilizing PVC and stone powder as its primary materials, this new type of flooring shares similarities in production process with traditional sheet PVC flooring, yet it has achieved breakthrough progress in several aspects.
Venturing into the Wood Flooring Domain
The emergence of SPC locking floor signifies the comprehensive entry of the PVC flooring industry into the realm of wood flooring. Leveraging advantages in sales volume, branding, and social influence, China’s wood flooring industry has overshadowed traditional PVC flooring. This novel flooring solution boasts a finish comparable to wood flooring, is more environmentally friendly, water-resistant, albeit slightly thinner. Nonetheless, it presents immense market prospects for the PVC flooring industry.
Industry Integration and Competitive Challenges
The rise of SPC locking floor has also prompted a counterattack from the wood flooring sector. Wood flooring enterprises are entering the SPC locking floor market, even delving into traditional PVC flooring domains such as adhesive roll sheet markets. The convergence of two industries that were previously distinct has brought about significant development opportunities for the sector while simultaneously fostering intense competitive pressure.
Challenges and Opportunities Coexist
SPC locking floor has altered the predominant scenario of PVC flooring focusing primarily on commercial applications. However, the scarcity of PVC flooring businesses involved in residential projects has led to a scenario where business operations are handicapped. Yet, it is precisely under such challenges that entering the residential market presents a prime opportunity for substantial growth in the PVC flooring industry.
Innovations in Installation Methods and Application Environments
The advent of SPC locking floor has also transformed the installation methods of PVC flooring, reducing the requirements for the substrate and creating a new industry environment. Compared to traditional adhesive installation methods, locking suspension installation offers greater flexibility and lower substrate requirements, providing the market with more choices.
Product Variety and Development Trends
Presently, SPC locking floor primarily consists of three types: SPC, WPC, and LVT. Although 7-8 years ago, LVT locking floor was briefly popular, it was quickly phased out due to inferior stability compared to SPC, as well as excessive pursuit of low prices. In recent years, SPC locking floor has made a resurgence, becoming the market mainstream due to its stability and affordability.
In this era of industry transformation, PVC flooring enterprises need to seize opportunities keenly while bravely confronting competitive challenges, seeking a balance between innovation and development.
Post time: Apr-15-2024